Lane recently sponsored my Sales Secrets Seminar and gave a great talk on newsletters and I thought I'd share with you more on this great low-cost marketing initiative. (It costs you less than a half decent cup of Starbucks coffee!)
Do Newsletters Work?
Many of my clients ask me if newsletters work. The answer is Absolutely, positively!
Newsletters will attract new clients, retain existing clients, and play an important part of your follow up contact strategy. I've been using Infusionsoft and AWeber for some time and highly encourage you to contact Lane Snider for hardcopy newsletters.
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Why Printed Newsletters Work
People are more likely to read news than ads - that is! They are thinking that ads are just a bunch of self-serving 'puffing' so they divert to a more interesting activity and that is reading news.
News keeps them updated with the current events, ads don't. In addition, they are not interested in reading purely marketing pitches. That is the reason why newsletters are a hit!
Newsletters are informative letters mailed to subscribers. They are printed and mailed so as to inform and to profit as well. Quality and reliable newsletter printing services is thus, a must in order to come up with valuable work of art. Moreover, a good interaction and mutual purpose to succeed must be the goal of both the printing company and the customers. This goal will lead to persuasion. Persuasion will then result to an intimate contact and trust between the company and the target recipients. These elements will trigger the boost in your business sales.
Newsletter printing services is a great way to keep your business associates, their employees and other subscribers aware of your company's endeavors, announcements, innovations and other changes. Printing options are ample - color printing, digital printing, offset printing and the likes. These printing processes are of high-quality and budget-wise. Features like graphic and custom design can also be availed of. With these features you can make your newsletters flashy and eye-catching. With the latter, you can personalize by using your own images, logos and pictures. That way your company will be identifiable and retention will likely to take place. Further, when they decide to purchase or subscribe, your product or service will be on top of the list.
Newsletter printing services also suggest having 90-95% news or content and only 10-5% ads so as not to bore the readers and close the pages to your business detriment. Do not forget to edit and proofread your contents. Any flaw or defect will reflect on your company. Editing and revision will surely improve the quality of your newsletter. To be more economical, you can opt for a one or two-color newsletter which measures 8.5 x 11 page-size saddle-stitched. Also use quality paper to complement the content and to give your newsletter an aura of finesse and an air of class. When you find it troublesome in various newsletter phases, seek assistance from the printing experts.
Basically, newsletter printing services are backed up by skilled professional makers to assist customers in the complex environment of printing.
PS: Be sure to give Lane a call at 1.888.333.3961 for more information on No-Work-Newsletters and mention "Gregor's Blog" for a special offer.
Gregor F. Anton
