Happy Groundhog Day!

Who comes up with this stuff?!? Well, Groundhog Day is one of those "fabricated" holidays that has become entwined in the fabric of our lives and we don't even question its significance. (or its' relevance if you want to be truthful...

You may or may not know this...

Many of our establish holidays have been fabricated in the exact same way. (ie: Valentine's Day, Mother's Day, St.Patty's Day, etc...) The question needs to be asked then,

"What do I need to do to establish an annual event that will
perpetuate goodness in the world and money in my bank account?"

Now don't get me wrong, I'm all for holidays, but I can assure you that most of the holidays that we accept as "legitimate" started with a clever marketing mind at a flower shop (think Mother's Day) or a candy manufacturing plant (think Halloween) or a lingerie company (think Valentine's Day) putting some time and effort to promote an event that would bring these holidays to the top of the minds of the consumers who purchase their products. (Do you think it's a coincidence that Macy's "owns" Christmas in the USA?)

Multi-Billion Dollar Companies
Celebrate Not So Obvious Events

I know sometimes as business owners we celebrate the obvious events in our own business such as our Anniversary, Christmas, Year End, etc but what about coming up with the next "Father's Day?" Especially if you can directly benefit from it. This, buy the way, is called strategic thinking and it is the reason that companies such as Johnson & Johnson and Proctor & Gamble are multi-billion dollar companies. It's also the same reason (albeit with a completely different business model) that companies like Google and Microsoft have done so well in such a short time. (**SIDEBAR-expect to celebrate Bill Gates Day for the first time within the next 20 years the same way that the US has immortalized Martin Luther King Jr. with a national holiday to commemorate his life's work...**)

btw, did you have a Superbowl Promotion?

THE NEXT BIG EVENT

for your business?!

So what is going to be your next holiday? Get thinking, this could be very profitable!

Here are just a few upcoming events...

• Valentine's Day - February 14th
• RRSP Deadline - March 2nd
• St. Patrick's Day - March 17th
• Good Friday - April 10th
• Tax Deadline - April 30th
• Mother's Day - May 10th
  

What is your marketing strategy for these events? For 2009 for that matter?

Let's make 2009 your most profitable year, ever! Get Smart, Get Savvy, Get Results.

For the ultimate business kickstart attend my Marketing Focus Group on Wednesday February 11th. www.BusinessKickstart2009.com

Yours in Success,

Gregor F. Anton