8 Marketing Strategies

Checklist of Marketing Strategies

Here are 8 Strategies to help you:
i) Increase Your Database
ii) Increase Your Unit of Sale
iii) Increase the Frequency at Which People Buy From You!

1. Develop system for Frequent Buyer Rewards: Technique to capture repeat business from clientele. Add a "Call to Action" using an expiry date, so points must be accumulated and redeemed within a time frame. Every person that walks through your door should get a discount provided they buy within a certain time frame (designed to be less than ‘the average’ time between purchases). It works in every industry… we can instantly make it work for you. What is as common as dirt in one industry… can act as atomic bomb in yours!

2. Discounting to get more ‘Bums on Seats!’ Caution - if over used, it loses it's effectiveness!

Have logical reason for discounting, or you create impression that you admit you usually overcharge. Suggested reasons: Inventory overstocked, an anniversary, Christmas, New Years Eve, company birthday, an introductory offer for new customers, expansion, Stampede, new family arrival, a special offer on a new product or service.

3. Premiums, essentially say "buy this, get this free" (Try combine something HARD with something SOFT – Chainsaw with Extended Warranty – IT Sales with Training). Recent trend is the use of attractive premiums, such as a free colour TV or VCR, DVD, Air-conditioning attached to business products and services, with the purchase of a certain amount of office supplies (desk and chair). The business customer can then spend tax deductible business dollars for supplies and receive free and tax free a gift he/she will use personally in their home (TV/VCR).

4. Packaging/Bundling of different products or services together. Used to increase the average purchase size in a business. This is a ‘Widget’ – you need to develop a ‘Big Mac Meal’ (would you like me to make that into a meal for you?) for your company. If you do not have one PLEASE do yourself a favour -- contact us and we will make you more money starting – IMMEDIATELY!

5. Prepay agreements, (fitness industry). Applicable to many different businesses and even presents an interesting opportunity for the small business person to raise operating capital - by advance collecting for future business!! Sell memberships to Health Club before it opens. I can show you how to receive YOUR MONEY/COMMISSIONS UP FRONT for all your clients purchases whilst allowing them up to THREE YEARS TO PAY!! Think that might be a little easier in your ‘close’? Oh – and it will take – 5 MINUTES!

6. The acceptance of major credit cards: Every business should accept Master Card, Visa, American Express, Diners Club and any new Card. Make it easy for the customer to do business with you! A small percentage is a small price to pay for your client’s inconvenience.

7. Regular mailings to past and present customers or clients. Monthly Newsletters. If you are not in touch with your clients every 90 – 120 days – they are not your customer!!

Keeping in touch does several things;
a. - It creates habit - your customers expect your newsletter and develop the habit of reading it.
b. - You remain in their consciousness.
c. - Use it to pass along useful information and ideas.
d. - You continue to demonstrate your expertise (and create positioning) in your field.
e. - You can stimulate word of mouth advertising.
f. - You can advertise in your own publication. All manner of professionals put out their own newsletters on a regular basis.
g. - Encourage them to forward it!

8. Guarantees!! You have a guarantee built into your offer anyway… why not tell someone!! Our company motto is ‘No Results – No Fee’ – We perform or we do not get paid – and we are more than happy with that arrangement. There is no Downside Risk to those that help promote us and especially those that buy from us. What is your guarantee and do you tell anyone? There are VERY clever ways of wording these if you do not feel a 100% money back guarantee is applicable/possible.

THOSE WHO BENEFIT MOST FROM OUR SERVICES (PLEASE FORWARD TO A FRIEND WHO IS EXPERIENCING SOMETHING BELOW!) –
Recently started a new business
Had a child and looking for more time away from the business
Got married and time ‘to take the next step’
Recently took on a new office and experiencing ‘fixed expenses’
Have a new staff member and struggling for ‘massive value’ for the investment
Struggling to find suitable staff(we do A LOT of work in this area – motivate and keep staff with no extra remuneration!)
Have a sensational idea and feel like it just needs ‘to get discovered’ for you to make an obscene amount of money
Have a HOME based business and struggling in the area of strategic sales and marketing
Understand that MARKETING, when done correctly and with the RIGHT advise, can make you a STUPID amount of money with no extra effort!